Do you want to know what your audience thinks? Do you know why they think it? Whether it's domestically or internationally, we can help you find out.
At Centrac, it is our mission to develop the kind of study that you want. We frequently work with clients to develop new and innovative ways to conduct your research. Examples of the types of studies that we conduct can be divided into the two following categories:
Quantitative Research Execution Methods
Telephone Surveys (Outbound/ Inbound)
Central Location Tests (CLTs)
Store and Other Site Intercepts
Convention and Trade Show Research (CAPI, CAMI)
Mail Studies/ Disk by Mail
Interactive Voice Response (IVR)
Qualitative Research Execution Methods
Focus Groups (In-person and Internet)
In-depth Interviews (Telephone and In-person)
Mini-groups, Diads, Triads
Virtual Venues For Conducting Qualitative Research
“Virtual” conduct of traditional options (e.g. focus group, triad, dyad, IDI)
Conducted online (virtually), utilizing webcams and teleconferencing technology, with no loss in the ability to: present stimuli; utilize projective techniques; observe facial/body language; generate discussion amongst participants; communicate with moderator; participate in “back room” discussion.
Primary advantage over in-person groups/interviews is the breakdown of geographical barriers; and travel time/cost savings.
Use for same purposes as traditional groups/interviews, except those requiring hands-on, in-person product demonstrations/trial.
“Immersive” options that utilize various web features, devices and media to capture an in-depth, longitudinal, observation/study of experiences, behaviors, and emotions, in context, as they occur
Utilizes one or more web features (e.g. bulletin boards; IM; blog; vlog; podcast), devices (PDAs, cell phones, web cams, wireless web cams) and media (video, photo, text),
Conducted over a relatively lengthy time period (days, weeks, months)
Primary advantage is the depth/richness of responses resulting from real-time, contextual observations of experiences, emotions/thoughts, and behaviors as they happen.
Use for any longitudinal and/or contextual inquiry, e.g. lifestyle/ ethnography, journal/diary studies; mixed online-offline; exploratory; immersion into customer experiences, adding color to quantitative studies; trend identification/watch/monitoring; sensitive topics