Available Presentations As a service to clients and prospective clients, Centrac DC offers a wide variety of educational presentations. Typically, these presentations are free of charge. Below is a current list of available presentations and presentations under development.
State of The No Fly Zone 2009: Virtual “Venues” for Conducting Qualitative Research The No Fly Zone:Virtual “Venues” for Conducting Qualitative Research
Van Westendorp: Pricing Research For Marketing Research (The Advertising Research Foundation 60th Anniversary Annual Conference) Product Optimization: Tales of Mysterious Failures & Sweet Successes (The Advertising Research Foundation 41st Annual Conference) Proven Advertising Improvement Through Actionable Research (The Advertising Research Foundation 40th Annual Conference) Turf: An “Unduplicated” Approach to Effective Advertising (The Advertising Research Foundation 43rd Annual Conference)
* Inferential Sampling for Low Incidence Studies
About Jeffrey Adler,PRC Presentations are typically delivered by Jeffrey C. Adler, President of Centrac DC. Mr. Adler's research experience spans three decades. An alumnus of Procter & Gamble and The Wharton School, Mr. Adler has guest lectured at Wharton and several other universities. He has also been a guest on the program Research = Marketing Power in the University of Maryland educational television series; Marketing for Managers (MGMT 410), which was broadcast throughout the country on Mind Extension University. He is a much respected and highly rated faculty member of the American Marketing Association’s Market Research Boot Camp™.
More detailed descriptions of each of these presentations are available upon request. Additionally, we will consider developing new presentations if you have a specific topic that is of particular interest.